01 Website → enquiry or purchase
For services that need explanation and online stores. We check the page, form and checkout.
META ADS / WEBGID
Targeted advertising
on Facebook
and Instagram
We connect your offer, creative and analytics to test advertising hypotheses and attract enquiries for your business.
Before your customer starts looking for you.
02 / WHERE YOUR ADS LEAD
The customer journey first. Campaign settings second.
We choose a journey that fits your product and your team’s ability to handle enquiries.
AD → NEXT STEP
02 Lead form → customer contact
To collect enquiries without a separate website. We agree on the questions and how contacts reach your team.
03 Message → conversation
For consultations and appointments. Your team needs to respond and guide the conversation towards a decision.
Who it is for
Shops, local services, education projects and B2B. Before launch, we assess your offer, geography and industry restrictions.
What needs to be ready
A clear offer, materials, an agreed budget and someone responsible for enquiries. Advertising cannot fix a broken form or a lack of response.
03 / CREATIVE
One offer. Different reasons to pay attention.
We test the message and delivery: what to say, to whom and in which format. Likes alone do not determine the winner.
What we prepare
Ad copy, visuals and adaptations within the agreed scope. We can work with your photos and video.
What needs a separate estimate
Filming, complex editing, animation, content creators and extra variations beyond the agreed scope.
04 / MEASUREMENT
An enquiry is not yet a sale.
We assess more than clicks: enquiry quality and subsequent actions, using the data available.
HOW WE READ RESULTS
- Click / interest
- ↓ Does the page deliver on the promise?
- Enquiry / contact
- ↓ Is the customer a good fit, and did you respond?
- Sale / business data
Ads Manager + feedback from your team. No invented numbers or guaranteed return on investment.
Events and analytics
We check how target actions are measured. The need for Meta Pixel, Conversions API, CRM and website work is assessed before launch and agreed separately.
Reporting with conclusions
We show spend, agreed target actions and their cost. We explain the next changes; Meta and CRM data may differ.
05 / OUR PROCESS
Launch is the start of testing.
First, we agree on goals and scope. Then we collect data and refine the campaigns.
01 / Analysis and preparation
Offer, audience, geography, competitors and the enquiry journey. We agree on the plan and materials.
02 / Access and launch
We work in your advertising assets using assigned roles. We check campaign readiness, measurement and billing.
03 / Testing and optimisation
We analyse data, refine hypotheses and reallocate the agreed budget. Changes to the total budget need your approval.
04 / Monthly review
Reporting, conclusions and a plan for the next stage. We need your feedback on enquiry quality and sales.
06 / PRICING
Two budgets. A clear calculation.
Meta ad spend and WEBGID’s work are paid separately.
Meta Ads management
from UAH 5,000per month or 10% of ad spend — whichever is higher.
Agreed scope: strategy, setup, creatives, testing, optimisation and reporting.
MONTHLY EXAMPLES
UAH 10,000 Meta + UAH 5,000 WEBGID
Total: UAH 15,000UAH 60,000 Meta + UAH 6,000 WEBGID
Total: UAH 66,000Examples follow the formula and exclude additional work and possible taxes or fees. We agree on the final estimate before starting.
Advertising budget
We work with ad budgets from UAH 10,000 per month. The recommended amount depends on your goals and geography. Ad spend is not included in the management fee.
What we agree on
The number of creatives, campaigns and markets, reporting format, preparation timeline and approval process. Extra work requires prior agreement.
07 / BEFORE LAUNCH
Agree on what matters.
You stay in control
The ad account, pages and data stay with your business. WEBGID receives the access permissions needed for the work.
Materials and enquiry handling
You provide product information, materials you have the right to use and team contacts. We agree on who handles enquiries and how.
Moderation and timelines
Launch depends on materials, access and platform review. Restrictions and account blocks are assessed separately; we do not promise ad approval.
Website and integrations
Landing page development, technical changes and integrations are not automatically included in ad management.
08 / BEFORE WE START
Questions about targeted advertising
Do you guarantee sales?
No. Results depend on demand, the offer, budget, landing page and customer handling. We agree on goals, measurement and a testing plan.
When will we see the first results?
We start collecting data after launch. The first clicks or enquiries do not prove consistent results. The test duration depends on the task and amount of data.
Can we advertise without a website?
Yes, if a lead form or messaging journey fits. Before launch, we agree on where enquiries go and who responds.
Is Instagram management included?
Regular profile updates, posts and replies to followers are not automatically included. This service covers advertising campaigns; SMM is estimated separately.
Can you use our photos?
Yes. We assess quality, format and suitability. You confirm that you have the rights to use the materials in advertising.
What happens if we stop advertising?
Paid impressions stop when campaigns are paused. We agree on how to wrap up the work; your assets and owner access remain yours.
NEXT STEP / YOUR PROJECT
Start with a goal. Build a path to an enquiry.
Tell us about your product, geography and budget. We will define the advertising journey, materials and scope of work.
For businesses in Ukraine and abroad. We agree on campaign markets and languages before starting.
