Discuss your project

IDENTITY / WEBGID

Brand identity and visual design

Your character. A recognisable image.

We create logos, colours, typography and visual rules so your brand feels consistent across your website, social media and print.

WebGid brand identity on a business card

02 / FROM A MARK TO A SYSTEM

A logo is a mark. Identity is the system around it.

A logo identifies your brand. Brand identity defines how it looks across different formats and situations.

This example illustrates the service. It is not a client case or a ready-made logo for delivery.

CONCEPT BRAND / FORMA

Aa / Heading + body text

Mark · palette · typography + composition principles

03 / THE SYSTEM IN USE

One character. Different applications.

We test the style at the touchpoints your business needs. The scope and number of layouts are agreed in advance.

01 / PRINT

A business card or another agreed application. We consider dimensions and print requirements before preparing the files.

02 / SOCIAL MEDIA

The message changes; the typeface, palette and composition principles remain consistent.

03 / WEBSITE

Brand identity sets the character. Interface design and website development are separate services.

04 / USAGE GUIDELINES

A mark should work in real situations.

We check readability, contrast and versions for light and dark backgrounds. Guidelines help your team keep the style consistent.

In your guidelines

Logo versions, clear space, minimum size, palette, fonts and examples of correct use — within the agreed scope.

Do not stretch the mark, change its proportions or place it on a background where it disappears.

05 / BRAND IDENTITY PRICING

Choose the scope you need.

Start with a logo, develop an existing brand or create a complete system. We define the boundaries of each format after the brief.

Visual identity

From UAH 15,000

A palette, typography and graphics for a consistent brand presence. We assess your existing logo first.

Application examples · system guidelines. A new logo is included only if specified in the estimate.

Logo animation

From UAH 5,000

We agree the motion concept, duration and applications: website, video or presentation.

Formats, transparency, looping and sound follow the agreed brief.

Full brand identity

Custom estimate

A logo, visual system, required applications and core guidelines.

The number of layouts and depth of guidance depend on your brand’s needs.

Final price and timing follow the brief. We agree the number of concepts, revisions, applications and delivery formats before work begins.

06 / PROCESS

From brand character to ready-to-use files.

We work in stages: agree the foundation, then develop it across applications.

EXAMPLE / DEVELOPING A MARK

Construction → shape → final mark

For animation, motion and the final state are agreed separately. This is a static storyboard.

  1. 01 / Getting to know you

    We discuss your business, audience, differences, existing materials and goals. We document the scope.

  2. 02 / Visual direction

    We agree the character, references and concept. The number of directions is defined in the brief.

  3. 03 / System and testing

    We develop the agreed elements and test them on the required applications and at different sizes.

  4. 04 / Revisions and handover

    We collect feedback, make agreed changes and deliver final materials with usage guidance.

07 / DELIVERABLES

Files your team can work with.

We deliver the agreed package so your team can use the brand without recreating layouts from scratch.

Rights and licences

Rights and source-file delivery are documented in our agreement. Third-party font and asset licences are checked separately.

Explore UI/UX design

YOUR BRAND / EXAMPLE PACKAGE

  • 01 Logo / vector versions
  • 02 Digital / PNG and previews
  • 03 Templates / agreed layouts
  • 04 Guide / usage rules

SVG, PDF and editable source files follow the agreed list. Print files account for the manufacturer’s requirements.

08 / BEFORE WE START

Questions about brand identity

Can I order just a logo?

Yes. We agree the versions and formats you need. A palette, typography and templates as a full system are not automatically included.

Can we keep our existing logo?

Yes, if it fits your goals and works on the required applications. We assess the materials and agree what to keep and what to update.

How many concepts and revisions are included?

We set the number before starting. After selecting a direction, we work through agreed feedback. A new direction or extra applications are estimated before proceeding.

How long does it take?

Timing depends on scope, applications and approvals. We provide a schedule after the brief; waiting for materials or feedback may shift it.

Are a brand book and guidelines the same?

Core guidelines explain how to use visual elements. A document covering strategy, positioning and tone of voice requires a broader, separately agreed scope.

Are printing and website creation included?

Only if specified in the estimate. Preparing agreed layouts, producing materials, designing interfaces and developing a website are separate tasks.

Is trademark registration included?

Registration and legal checks are not automatically part of design. They are separate tasks if needed; creating a mark does not itself confirm that it can be registered.

NEXT STEP / YOUR BRAND

Let’s give your character a form.

Tell us about your business, audience and the applications you need. We will define the format, scope and next step.

We work online with businesses in Ukraine and worldwide.

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