GOOGLE ADS / WEBGID

Google Ads
campaign setup

Paid advertising for your business: we connect customer searches, ads, landing pages and the measurement of target actions.

Your offer —
at the moment of need.

Illustrative search ad. Not a client case or a promise of ad position.

02 / SEARCHES AND INTENT

Not every click is worth your budget.

We research searches for your services and distinguish commercial intent from informational queries. After launch, we analyse actual search terms.

EXAMPLE / COFFEE MACHINE REPAIR

✓ “coffee machine repair price”
✓ “coffee machine service nearby”
↓ A relevant service ad
“how to fix it myself” → review
“repair technician jobs” → exclude

Examples for a service business. Rules depend on your offer.

Structure by service

We group related needs logically. Each group gets a relevant ad and landing page.

Negative keywords and geography

We limit irrelevant queries and agree on where ads appear. Decisions follow your business context, not a universal list.

03 / FORMATS

A campaign for the task. Not every format at once.

We choose tools after reviewing your product, demand, budget and the readiness of your materials.

Campaign mix and feature availability depend on the account, business category and Google’s requirements.

Search / existing demand

When someone is already searching for a product or service. We start with the relevance of the query, ad and page.

Shopping / online store

We consider Shopping ads and Performance Max when your catalogue, Merchant Center and purchase measurement are ready.

Video and visual formats

YouTube, Demand Gen and display campaigns — when the task and materials suit them. We plan repeat contact where audiences are available.

04 / LANDING PAGE

The ad promises. The page explains.

After the click, customers should immediately find the service, terms and an easy way to get in touch.

SEARCH / COFFEE MACHINE REPAIR

Ad: diagnostics and repair

↓ The same service on the page

Coffee machine repair

How it works · terms · answers

Name and contact for a reply

Send an enquiry →

Illustrative structure. We check the form and enquiry handling before spending on traffic.

What we check before launch

Offer consistency, mobile usability, contacts, the form and the next step. For a store, the path to purchase.

Recommendations and development

We assess page readiness and agree on necessary changes. Website creation, design and technical updates are not automatically included in ad management.

Explore Landing Page

05 / ANALYTICS

Measure actions. Check quality.

A click is a visit. A conversion is an agreed action. Your business confirms a sale, not a button in a report.

DATA → DECISIONS

Click → check relevance
Enquiry → check quality
Sale → compare business data

We optimise campaigns for the agreed goal. Impression counts do not replace results.

Before launch

We define the conversions you need and check that they trigger correctly. GA4, Google Tag Manager, calls and CRM are covered by an agreed technical scope.

In the monthly report

Spend, target actions, their cost, search terms and conclusions. We analyse revenue and returns when reliable sales data is available.

Feedback from your team

We consider enquiry quality, duplicates and actual sales. Ads Manager and CRM data may differ.

06 / PROCESS

Launch with a plan. Manage with insight.

We work in your account through granted access. The account and data remain under your control.

01 / Analysis and preparation

We review demand, the offer, website and access. We agree on goals, geography and budget.

02 / Setup and launch

We prepare the structure, keywords, negatives, ads and conversions. Launch also depends on Google’s review.

03 / Optimisation

We analyse data and refine queries, ads and allocation of the agreed budget.

04 / Reporting and next steps

We explain changes and priorities. Increases in the total budget and additional tasks require agreement.

07 / PRICING

Two budgets. One clear estimate.

Ad spend is paid to Google separately from WEBGID’s work. We work with budgets from UAH 10,000 per month.

Google Ads management

from UAH 5,000 / month

or 10% of ad spend — whichever is higher.

Agreed scope: strategy, setup, keywords and ads, optimisation, analytics and reporting.

CALCULATION EXAMPLES

UAH 10,000 Google + UAH 5,000 WEBGID

Total: UAH 15,000

UAH 60,000 Google + UAH 6,000 WEBGID

Total: UAH 66,000

Excludes extra work and possible taxes or fees. We agree on the final estimate before starting.

Scope agreed in advance

Campaigns, markets, materials, reporting and preparation time. Websites, complex integrations, product feeds, photography and video are estimated separately if needed.

Spend can vary by day

For campaigns with an average daily budget, actual daily spend varies. We plan for Google’s rules and the agreed period.

08 / BEFORE WE START

Questions about Google Ads

Important terms before launch, not after the first bill.

Explore website SEO

How does Google Ads differ from SEO?

Google Ads is paid advertising. SEO develops organic search visibility. Paying for ads does not buy organic rankings; the two approaches can complement each other.

When will we see results?

After launch, we collect data and test hypotheses. The first clicks do not yet mean consistent results. The evaluation period depends on the industry, budget and number of target actions.

Do you guarantee sales or first place?

No. Ad delivery depends on the auction, and sales also depend on the offer, website and enquiry handling. We agree on measurement and an optimisation plan.

Can we use an existing account?

Yes. We first review access, campaign history and analytics. You retain control of the account and payment details.

What do you need from us?

Product information, geography, access, materials, a ready landing page and someone responsible for enquiries. For a store, we also review the catalogue and product data.

What happens after ads stop?

Paid impressions stop when campaigns are paused. Data and owner access remain yours; we agree on how to wrap up the work.