MasterDent — Kyiv dental clinic website with online booking, services & pricing
Brief & focus
We delivered a modern, fast, SEO-oriented website for a premium clinic. The previous site (strong SEO) ran on legacy PHP; as Google increasingly favors modern frameworks, migration became a strategic move. We focused on trust and local-search conversion: clear service pages with pricing, a short path to booking, and strong social proof.
Target audience
- Patients searching for a nearby dentist
- People with clear intent (pain, treatment, aesthetics)
- Families and returning patients
Key features
- Service pages with transparent pricing and indications
- Fast booking flow and a quick contact form
- Trust signals: doctors, reviews, certificates, before/after
- Local SEO: map, schema.org, consistent NAP
- High performance and accessibility (Core Web Vitals)
- Event analytics: calls, forms, messenger clicks
What we delivered
Co-crafted a premium UX/UI with the client, approved the design, developed and shipped to production. For brand prestige and easy recall we set up the short premium domain mdkyiv.com with a redirect to the main site masterdent-kyiv.com/ua — handy for business cards and processes (verification, support, ads). We prepared a 12-month growth plan covering SEO strengthening, extended booking, automated data updates and deeper analytics.
Outcome
The site matches the clinic’s premium level: users quickly find services, see up-to-date pricing and book in a few taps. It is indexed for brand and relevant queries; next we follow the agreed improvement plan to steadily grow search visibility and conversions.