ArtAngelina — website for showcasing and selling paintings by a Ukrainian artist
Brief & focus
A website that elegantly showcases paintings, performs fast on mobile, and lets users request or purchase in one–two steps. Priorities: mobile-first (≈95% of traffic from social), fast go-live, then growth according to an agreed plan. Launch scope: bilingual (UA/EN), artwork detail pages, add-to-cart/request actions, direct contacts & social links, and SEO fundamentals.
Target audience
- 25+ homeowners doing renovation/decor
- Art, book and culture enthusiasts
- Gallerists and curators
Base feature set
- Mobile-first UI (gallery, zoom, smooth browsing)
- Two languages at launch (UA/EN)
- Dedicated painting pages (description, size, availability)
- “Add to cart” / “Request” (lead API integrated)
- Quick contacts and artist social profiles
- SEO basics: meta/OG, sitemap, semantic headings, performance
Solution
Ran discovery, aligned requirements and a 12-month growth plan. Delivered and approved the design, developed, and shipped to production. Integrated lead-capture API and baseline security. Structured for growth: categories/series, blog, and SEO-driven thematic pages.
Outcome
Indexed by Google for brand and selected thematic queries. Even without social media, users can browse works, read details, contact the artist, or place an order. A 12‑month plan (content plan, local SEO, intent‑based landings, blog) is approved for predictable growth.